Americans are a thirsty population and water continues to be the most popular drink of choice in the United States. In fact, according to Beverage Marketing, Americans are consuming water in greater quantities than ever before, drinking 1.2 times more water than they were a decade ago. This increase has led to a total of 91 billion gallons of water consumed in 2011, an astronomical amount. Unfortunately, despite the increased amount of water consumption, the fact of the matter remains that most traditional drinking sources are still unsafe or inadequate.


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